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Ella Condo Truck has become Canada’s First Mobile Presentation Centre for New Condos

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Ella Condo Truck has become Canada’s First Mobile Presentation Centre for New Condos

May 24
10:06 2022
Conceptualized by Crystal Hung from Icon Marketing, the Ella Condo Truck packed the Presentation Centre for its Ella condominium project in East Vancouver into a truck that could roll right up to a potential buyer’s home.

Vancouver, Canada – Icon Marketing, an innovative real estate marketing firm based in Canada, worked with local developers to pioneer the concept of a mobile condo sales office called the Ella Condo Truck that would roll right up to a potential buyer’s home and to various hubs throughout Vancouver. The innovative strategy was the first of its kind in Canada and turned heads with its strong resemblance to food trucks, except that it was selling homes. What appeared to be an unusual idea at first, transformed into a wonderful opportunity to intimately connect with its potential customers and the community. The concept became an instant hit with the local community who turned up in large numbers to check it out.

“At Icon Marketing, we take pride in our legacy of creating innovative marketing strategies for our clients. Ella Condo Truck was one such strategy that was considered a first in new home marketing in Canada. The idea for a condo sales truck was inspired by food trucks and ice cream trucks that we often see all around us. I figured that this would appeal to the millennials who represent a fast-growing segment of the new home market in Canada. And it worked beautifully as the sales rolled in quickly, much faster than we expected,” remembers Crystal Hung, CEO and Founder of Icon Marketing.

The Ella Condo Truck was the brainchild of Crystal Hung, who wanted to create something offbeat to drive sales for the Ella project. The truck was sourced and envisioned by Icon and working together with the developer, the truck was brought to Vancouver all the way from Toronto. The old ice cream truck went directly into the shop for inspection, restoration, and re-design.

After a 2-week transformation involving multiple vendors, it was finally unveiled as the project’s mobile Presentation Centre at a press conference. The Ella Condo Truck included images of the condo suites, a scaled model of the condo building, residential layouts, and specifications.

The Ella Condo Truck garnered a lot of attention from potential home buyers and the media. Going from one brokerage to another, the Truck traveled and made its way through Vancouver to meet and greet potential customers in a fun, novel, and memorable way.

“For a business to become a market leader, it has to know how to pivot, innovate and adapt to the constantly evolving market trends,” notes Crystal. “We help our clients discover and craft unique marketing strategies that will give them an edge over their competitors. Our team comprises passionate individuals who are trailblazers and forward thinkers, with a mission to help our clients succeed.”

About Icon Marketing Inc.

Founded in 2014, Icon Marketing Inc. is a real estate sales and marketing agency on its way to becoming the No. 1 independent boutique real estate firm in Vancouver. Representing some of the most respected real estate offerings, Icon offers refined and bespoke marketing solutions for discerning clients and produces above-average results. We are known for our talented team of exceptional professionals and impressive track record. Our team is always building and expanding our network and advocating for clients’ success by offering extraordinary services in real estate marketing, buying, selling, and design.

For more information about the company, visit: https://iconco.ca/

Official Links

Linkedin: https://ca.linkedin.com/in/crystalhung

Facebook: https://www.facebook.com/iconrealestatevancouver/

Instagram: https://www.instagram.com/icon.co/

Sample Portfolio: https://issuu.com/iconco

Sample Video Portfolio: https://vimeo.com/user48513067

Media Contact
Company Name: Icon Marketing Inc.
Contact Person: Crystal Hung
Email: Send Email
Phone: 604.227.7967
City: Vancouver
Country: Canada
Website: https://iconco.ca/