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Outdoor Advertising Market Segments, Future Growth, Global Survey, Business Strategies and Forecast 2022-2027

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Outdoor Advertising Market Segments, Future Growth, Global Survey, Business Strategies and Forecast 2022-2027

November 17
19:25 2022
Outdoor Advertising Market Segments, Future Growth, Global Survey, Business Strategies and Forecast 2022-2027
Outdoor Advertising Market
Outdoor advertising, also known as out-of-home (OOH) advertising, is one of the oldest forms of promotions that advertises products and services in the public domain.

According to the latest report by IMARC Group, titled “Outdoor Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on outdoor advertising market research report. The report also includes competitor and regional analysis, and contemporary advancements in the global market. The outdoor advertising market reached a value of US$ 33.5 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 52.3 Billion by 2027, exhibiting a CAGR of 7.5% during 2022-2027.

Outdoor advertising alternatively refers to out-of-home (OOH) advertising solutions that are utilized by enterprises to spread business-related information and promote products or services among the masses. They can be broadly categorized into traditional and digital types. Outdoor advertising materials can be placed inside and outside taxis and trains, on posters and billboards, and at bus stops, shopping centers, kiosks, airports, and sports stadiums. They provide a wide coverage as compared to other forms of advertising and prove to be highly cost-effective and long-lasting. Outdoor advertising methods allow organizations to expand their audience reach and enhance brand value and recall rate. Consequently, they are extensively employed by business enterprises across the globe.

Get a Free Sample Copy of this Report: https://www.imarcgroup.com/outdoor-advertising-market/requestsample

As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Global Outdoor Advertising Market Trends:

The growing internet penetration and digitization and the elevating focus on targeted marketing are among the key factors driving the outdoor advertising market. Besides this, the expanding retail facilities and the emerging trend of point of sale (POS) campaigns by brands or marketers to publicize special or limited edition and discounted products and encourage impulse purchases are also positively influencing the global market. Apart from this, the shifting preferences toward vehicle or transit and on-the-go advertisement with printed graphics to capitalize on an area with high traffic and create brand awareness is further catalyzing the market growth. Moreover, the increasing integration of advanced technologies, which include artificial intelligence (AI) and near-field communication (NFC) to generate real-time viewership analytics, and the escalating inclination for billboard advertising that requires minimal effort and ensures a higher return of investments (ROI) are expected to propel the outdoor advertising market in the coming years.

View Full Report with TOC & List of Figure: https://www.imarcgroup.com/outdoor-advertising-market

Competitive Landscape with Key players:

The report has also analysed the competitive landscape of the market with some of the key players being.

  • Storer Media
  • Clear Channel Outdoor
  • Lamar Advertising
  • JCDecaux

Outdoor Advertising Market Segmentation:

Our report has categorized the market based on region, type and segments.

Breakup by Type:

  • Traditional
  • Digital outdoor advertising

Breakup by Segments:

  • Billboard
  • Transport
  • Street furniture
  • Other

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

We are updating our reports, If you want latest primary and secondary data (2022-2027) with Cost Module, Business Strategy, Competitive landscape, etc. Click request free sample report, the report will be delivered to you in PDF format via email within 24 to 48 hours after the payment confirmation.

Browse Other Reports of IMARC Group:

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About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Media Contact
Company Name: IMARC Group
Contact Person: Elena Anderson
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Website: https://www.imarcgroup.com